I’ve been doing a lot of research and reading about how to write for the search engines. I believe this skill will provide a great benefit to the clients I write for.

Through my reading, I found a great tip that I’d never considered before and it’s so easy and useful, I thought I’d post it here.

When you’re writing with your key phrase in mind, you know, the one that people will type into Google to find you, it’s hard sometimes to have enough occurences  of that phrase in your copy without it sounding awkward.  One way to get around this is to break up the phrase with punctuation marks.

For example, if your key phrase is “Prince Edward Island real estate” you can only use that phrase so many times without it looking obvious that it was written for the search engines. One way to make your piece more readable is to break that phrase up with a period or a comma since the spiders ignore those.

You could say, “There are many great reasons to relocate to Prince Edward Island. Real estate prices are among the lowest in the country…”

Ya see? Your phrase is still in tact but it reads smoothly.

Enjoy!

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