We are all familiar with the story. Winter is coming and the little industrial ants are busy hunting and gathering food for the long cold months of being holed up in their hill. Their minds are focused on one thing - getting food. It’s what they need to sustain themselves and no matter how well they stock their little ant cupboards, they keep going and going until they’re forced to stop. Through the winter months, they’ll have lots of little ant snacks to enjoy while watching Grey’s Entomology on their little ant TVs.

Meanwhile, the ‘live in the moment’ grasshopper has a full belly and doesn’t feel the need to prepare for the winter. He’s out dancing and hopping…in the grass…poking fun at the busy little ants and wondering why they don’t just relax a bit.

Some entrepreneurs are ants, and some are grasshoppers. If you think of leads as food - fuel you need to thrive - this will make much more sense. A business that depends on leads must never stop generating them. Even if you don’t feel hungry for new business today, things can be dramatically different tomorrow. Winter could be just around the corner.

Are you marketing your business even when you have a full roster of clients? Or are you waiting for the day when the snow flies and you’re starving?

In the fable of the ant and the grasshopper, the hospitable ants took the grasshopper in, gave him something to eat and I think they had a big party or something. Unfortunately, this is business, and I don’t know many business ants that would share their hard earned leads with a hungry  business grasshopper.

1 Comment »