I know my parents love me. I’m sure they do.

When they named me Jaime Lee, after my dad (James), they decided to spell his name “Jamie” in a more feminine way - “Jaime” for me, their first born.

I don’t think they realized that nobody would ever spell that name correctly as I grew older.

It’s not a big deal, in the big scheme of things, when there are wars going on and people are starving and can’t afford gas - I’m not whining. But I have many diplomas, awards, Christmas tree ornaments, etc., with my name on them - spelled wrong. It’s kind of disappointing, but I’m a big girl. I’ve gotten used to it. I know people automatically think “Jamie” when they hear my name, that’s fine.

I’m kind of surprised each time I receive an email - keep in mind, my email address is jaime@mannmadetime.com - where I’m greeted as “Jamie”. Sometimes “Jaimie” or “Jaeme” or any number of variations. Again, no big deal. (I’m not bitter, Mom)

However, I really like when someone has paid attention and spells my name right. It makes me feel good that someone actually noticed that detail.

What does this have to do with business?

It’s the little details. It’s the little things we do as business owners to make our clients and customers feel like we care about them. If that’s taking care to spell their name properly, or remembering them on their birthday (*ahem*, somebody’s might be tomorrow ;)). It could be sending them information on a new product you heard about that you thought they’d be interested in. It doesn’t take much, and small touches can really go a long way towards making someone feel loyal to you because you care.

1 Comment »