I love living in Eastern Canada where we have four distinct seasons in a year but the best part is the transition from one to the other. Today is officially the first day of spring and I couldn’t be happier to be moving out of winter.

Spring is a fresh new start and a symbol for new beginnings.

Most of us do an annual spring cleaning of our homes, but what about our businesses?

I’ve been getting a ton of requests lately from people wanting to clean up their website content. I think at this time of year we start to evaluate the way we’re doing things in our businesses and it’s a great idea to start by freshening up your content.

• Have you had the same copy on your website since 1998? It could be time for a makeover.

• Are sales where you want them to be? Maybe your message or offer needs to be tweaked.

• Do your website visitors spend 15 seconds on your home page and then leave? Your copy must not be compelling enough to draw them in. Or maybe there’s no strong call to action so they don’t know what you want them to do.

I think it’s more common for people to reevaluate their website design than their content. But it doesn’t really matter how pretty your site is if people aren’t sticking around long enough to contact you, or aren’t drawn in enough to download your free report.

Besides your website content, do you have an info product that needs to be updated? Are your brochures, business cards and other marketing materials outdated and stale? A call to a copywriter could be in order.

Let’s not forget the other areas in your business that might need a scrubbing. How are your systems and processes? Has your business grown but your procedure manual hasn’t? What about your marketing practices? Do you need to start a blog with the arrival of spring? How about your social networking plan…do you have one?

That’s probably enough to chew on for now, but it’s a great time to roll up your sleeves and get dirty while you clean up your business.

You know how good it feels to have your walls wiped down and the dust bunnies removed from under your fridge? That’s what it feels like to have your business deep-cleaned. Kind of like you get rid of some mental clutter along with the physical clutter.

What do you think? Where will you start with your business spring cleaning?

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