I am an avid reader, and just by sheer coincidence each of the last two books I’ve read have had a honeybee theme throughout. I can’t seem to be capable of watching TV or reading a book without finding a business application and I thought I’d share this one here.

First of all, I have always hated bees. I’m afraid of them even though I know their stings don’t hurt that much. I never realized how truly fascinating those little fuzzy buzzy creatures are.

Let’s, for a moment, imagine that your business is a beehive and you’re the Queen Bee. After all, she’s the most important person in the hive - her sole job is to lay eggs. Without eggs, there are no bees so nothing else can happen. You are also the most important person in your business, goes without saying if you’re a ’solo-preneur’. But all entrepreneurs are responsible for getting new clients and ensuring all daily operations run smoothly.

Each beehive is a whole world in itself. Each bee has a role to play, it’s a very well-organized society. The Queen’s job is to lay the eggs, but there are worker bees who make the honey, there are guard bees who make sure no robber bees get in, there are scout bees who go around finding the best flowers, there are nurse bees who make sure the babies are cared for, there are bees who tend to the Queen - fanning her and caressing her, there are even bees whose lot in life is to remove the dead bees from the hive.

If it were the Queen’s responsibility to make honey, guard the hive, scout for nectar and remove dead bees, how many eggs would get laid?

As a business owner, every second you spend typing up letters, writing newsletters, blogging, entering contacts in your database and researching stuff on the Internet is eating up your egg laying time. Rather…the time you should be spending on meeting with clients, finding new ones and just do what you want to be doing.

Honeybees have a lot to teach us, don’t they? What sort of chaos would a hive be in if the Queen were running around trying to do everything herself? She’s smarter than that. If a Queen bee could give you some advice, she’d probably tell you to go get yourself a virtual assistant so you can focus on what’s important. The future of your company depends on it just as the future of the Queen’s hive depends on her focus on egg laying.

Honeybees invented the art of delegating as far as I’m concerned!

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If you read my blog regularly, you know I have a deep love of the Food Network. Because I have two little ones in my house, I rarely get to watch anymore, except at night when they don’t need to be watching Max and Ruby. Although the best cooking shows aren’t on then, the more interesting ones are including my very mostest favorite one - Kitchen Nightmares. I think I’ve developed a crush on the show’s star (the very intense Gordon Ramsay) but that’s beside the point. I come away from each one hour episode with a new business lesson that can be applied to my virtual assistant business.

Last night’s episode had Ramsay trying to rescue Lela’s , a “fine dining” restaurant that served instant mashed potatoes and frozen vegetables. Not so fine, right? The restaurant was only eight months old and failing desperately. There were problems with staff members stealing, being loud and rowdy in the kitchen while diners could hear, a lack of leadership from the owner, and a very bad menu without one single fresh item on it. After his initial tasting of the restaurant’s  dishes (many of which were not available that day) and comments on the multiple spelling errors on the menu, he went to scout out the neighborhood to poll locals.

Many hadn’t ever visited the restaurant because it was out of their price range, and everyone wanted a place where they could just feel comfortable and eat good food at a good price.

He quickly found out that a “fine dining” restaurant was not going to fly in a neighborhood made up of either homeless people or young people without much of an expendable income. When he looked at the other restaurants in the community, the one thing missing was a place where people could just order a burger or another casual and affordable meal. He completely changed the look, feel, and menu of Lela’s. People loved it.

Are you trying to sell your service or product to a demographic that will never buy in? Or are you offering the same service to the same target market as fifteen other companies? You need to either niche yourself or differentiate. Take a look at your target market. What are their pain points? What do they need that nobody else is offering them? Can you provide this service?

Turns out that Lela’s was  in too deep a hole to get out of, even with the experience, charm and good looks of Gordon Ramsay. That doesn’t mean this approach wouldn’t have worked, I believe it would have. You have to give your audience what they want. Even if it’s the lowly cheeseburger. Just make it the best damn cheeseburger anyone has ever tasted. If that’s what people want, why bother trying to perfect your lobster bisque recipe?

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We are all familiar with the story. Winter is coming and the little industrial ants are busy hunting and gathering food for the long cold months of being holed up in their hill. Their minds are focused on one thing - getting food. It’s what they need to sustain themselves and no matter how well they stock their little ant cupboards, they keep going and going until they’re forced to stop. Through the winter months, they’ll have lots of little ant snacks to enjoy while watching Grey’s Entomology on their little ant TVs.

Meanwhile, the ‘live in the moment’ grasshopper has a full belly and doesn’t feel the need to prepare for the winter. He’s out dancing and hopping…in the grass…poking fun at the busy little ants and wondering why they don’t just relax a bit.

Some entrepreneurs are ants, and some are grasshoppers. If you think of leads as food - fuel you need to thrive - this will make much more sense. A business that depends on leads must never stop generating them. Even if you don’t feel hungry for new business today, things can be dramatically different tomorrow. Winter could be just around the corner.

Are you marketing your business even when you have a full roster of clients? Or are you waiting for the day when the snow flies and you’re starving?

In the fable of the ant and the grasshopper, the hospitable ants took the grasshopper in, gave him something to eat and I think they had a big party or something. Unfortunately, this is business, and I don’t know many business ants that would share their hard earned leads with a hungry  business grasshopper.

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I’m not sure why, but I get sucked into American Idol almost every year.

Last week, or this week (we tape them to watch later sometimes so I don’t remember) I overheard someone on the show ask whether this was a talent contest or a popularity contest. Hmmmm.

It brings me back to student council elections in high school. Did the best person always win? No. Well - if they were the most popular person they did.

How does this relate to business?

You could have the best singer in the world preforming on American Idol. But if they choose the wrong songs for them, if you’re a fan of the show, you know they always get voted off.

If there was a competition for you, in your business, and you are offering the wrong types of services - services you don’t excel at - would you be crowned the winner? Probably not.

If I tried to build my business on offering desktop publishing, I wouldn’t have made it past year one. I enjoy it, but I’m not great at it. I don’t offer it unless it’s through one of my skilled associate VAs.

When you’re in business you must have a clearly defined target market, and you must offer only services to that group that you do exceptionally well. Anything less just won’t stand up.

Again, if the best singer in the world was on the American Idol stage, but every week they came out there looking unkempt and sloppy and acting obnoxious, they would not last. People wouldn’t vote for a person they find annoying.

This brings us to branding. A business needs a professional polished image to  make it. It’s that simple. You could be the best wallpaper hanger in the country, but if you have a website with lots of annoying pop ups and graphics, inconsistent branding, poor grammar and bad navigation, visitors will move on. Today’s consumers don’t have time for that kind of thing. Not with all the choices they have.

Consider this. There’s a new competition for your industry. You make it through the first round of eliminations, and then the second. You find yourself in a group of the twelve best (your profession here)’s in the country. You are given 90 seconds each week to demonstrate to your nation why you should be crowned the winner.

What do you do to make yourself shine?

Those are the things you should be doing everyday for your clients.

If you’re currently doing things that you wouldn’t showcase for that audience, maybe you should consider whether you should be doing them at all….

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Last night I had a most enjoyable consultation call with what is now my newest client.

This team of agents was referred to me by a current client, Larry Hann, and I really appreciate the referral.

I received my first email from them a couple of months ago, and I diligently followed up with them. They were very interested in my services, but needed time to get organized enough to decide how they would best use their Mann Made Time.

I did not wait for them to get back to me. I emailed them every couple of weeks to see how they were doing. My last email to them was sent yesterday, and it resulted in them contacting me to have a phone discussion last night.

Want to see the fancy message I sent them? If you aren’t following up because you think you will be nagging people, think again:

“Hi (name)

Just checking in to see if you’re ready for that phone call! Hope all is well.

Jaime”

Would they have contacted me yesterday had I not sent them a follow up email?I’ll never know, unless I ask them, but I highly doubt it.

I wrote a book for VAs on the subject of following up, called ‘The Art of Follow Up‘. In that ebook, (which retails for only $24.95 ) I tell my readers that rule #1 of follow up is to never wait for the potential client to contact you first. Busy people are simply too busy. You must keep your name in front of them so when they are ready, you make it that much easier for them to contact you.

There are many reasons for not following up with leads, but none of them are excuse enough not to do it. You’re literally halting your own business’s growth if you fail to make contact again (and again) with these people.

If you have any questions that I can answer, feel free to post comments. I love talking about follow up!

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