Archive for the 'Tips & Tricks' Category

April 15th 2009

When life gets in the way

As I write this, I can not believe it’s April 15th – I’d like to know what happened to the first half of my month.

Do you ever wish you could pause everything happening around you so that you could get everything done in a day that you wanted to?

I wish I had a pause button, I’ll tell you that much.

On Wednesday night (one loooong week ago) an unwanted stomach virus made it’s way into our home through our eldest daughter. This normally would be a bad thing, of course it would, but this was bad timing at it’s very best…or worst. I’ve just started working hard with a personal trainer at 6:30 every morning, am still dealing with a toddler that won’t sleep through the night, have a home freshly listed on the real estate market which needed a deep spring cleaning for its first showing, had two Easter dinners (we had to skip out on) and…what am I forgetting?….oh yes. That thriving business I’m running!

The flu quickly spread to my husband and then our youngest daughter and it did not leave until yesterday. What a wild week! I have to say, I have no idea how parents who work outside of the home deal with these situations when they arise. I feel very lucky to be a freelancer at a time like this because my schedule is so flexible. However, I was totally thrown for a loop when all this started happening.

I’d planned to take a long weekend away from my work but having lost a significant amount of time thanks to the flu a couple days before my break, I lost a lot of ground.

I’ve read tons of articles and blog posts, books and whatnot about contingency planning and having a back up in place for when disaster strikes and I do have a plan. Sort of.

I know what to do if I lose my power, get sick or have a *eek* hard drive crash. But nowhere in my list of procedures do I have a plan for what to do when the arse goes right out from under my life for a week.

Luckily I have amazing clients and even though I had to miss a couple of deadlines they were understanding and nothing caught fire or anything because I was late.

There’s one thing that saved me, having to be away from my work for so many days at a time without planning to, and that’s the buffer I build into the time estimates I give for projects.

I used to be a “I’ll have it done for you on Friday” kind of person and I said that to everyone. But the problem was, I would literally have a dozen things to have done each Friday and by the time Thursday would come around I’d be going nuts trying to get caught up.

The thing is, it’s not smooth sailing in my life 24/7. When you’re a working parent, whether you work from home or outside in the “corporate world”, things are never going to go according to plan ALL the time.

I am so happy that I saw the light a few months back and started giving more reasonable time lines for project completion because…well…you just never know.

If you’re a service provider constantly overextending yourself, I hope you’ll be able to take something away from this.

Give yourself some breathing room – build in a buffer because sometimes life just gets in the way.

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March 30th 2009

Does your business have love handles or abs of steel?

This morning at 6:30am instead of pecking away at my computer or sleeping which is what I’m normally doing at that time, I was at the gym doing many squats, hammer curls and painful things with a medicine ball.

As I was getting in position to do my first set of dumbbell rows, my trainer mentioned how the exercise would work my back and my abs which I thought was funny since I’m pretty sure I don’t have abs anymore.

She assured me that I still do, and that they’re just hiding there behind some fat just like everyone elses. She said, “It’s up to us to determine how much fat stays in front of our abs.” (That’s exactly what I was doing at the gym this morning doing a boot camp style workout – I’ve determined that I want to see more of those muscles.)

While I was driving home, I kept thinking back to what my trainer said. It’s true that for the most part, our skeletons are all basically the same – bones covered with the tissues and muscles and stuff. It’s how an individual maintains their body that determines how much junk gets stored in the trunk.

Then (because I think in blog posts) I realized that most of our businesses probably have some “fat in front of their abs” if you will. Something that’s built up gradually and is slowing down how efficiently we work.

My business just lost an entire belly roll after I moved from hourly pricing to charging a flat rate per project. I love this model because:

a) my clients know exactly what they’ll pay – no surprises if I go ‘over’ because I won’t. It’s a flat rate.

b) I don’t feel like I should be billing for time I spend playing with my kids.

c) I don’t have heart palpitations if I can only bill for a couple hours on a hectic day.

As I continue to define my ideal client, my business’ metabolism improves because I’m doing work I love for people I love working with. When I’m working on projects I don’t enjoy, I can almost feel my business running more sluggishly.

These are just a couple of examples but the truth is, I think sometimes we get lazy with our businesses, just like we do with our healthy eating and fitness goals.

When something’s not working in your business and you continue to let it go without doing anything about it, it’s kind of like stuffing your face with potato chips every night and wondering why you keep getting flabbier.

My copywriting business is so new, it hasn’t had time to develop a gut yet, but we’re not at abs of steel status just yet. That will come with a consistent effort, just like if I keep meeting with that evil trainer woman every morning I will see results and God willing, I’ll live longer and better for the effort.

How about you? How’s your business’ gut?

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March 18th 2009

Do confusing words affect or effect your writing?

The English language is a funny beast, isn’t it? I mean, I love words more than anyone, but we have one complicated dialect. I do not envy the teachers who have to explain to children (or adults) trying to grasp this language why proves is spelled with one o but hooves has two.

Even though I’ve been steeped in the English language for almost three decades now, there are words that trip me up every day and they do it over and over again.

I always have to think about whether I want to use the word “affect” or “effect”. Do I want to “inquire” or “enquire” about something? The word “peek” always trips me up and my fingers try to type “peak” even when I mean “pique” or “peek”…I could think of lots more examples but it sort of makes my head hurt.

The thing is, when you’re writing for your business and you misuse a word, it can distract (or detract?) from your message. Spell check is great, but it can’t prevent you from misusing a word that’s spelled correctly. I suggest investing in a proofreader before you put an important piece of writing out there in the world, but there’s a really great tool I came across the other day that can help in a pinch.

ConfusingWords.com lets you enter a word that confuses you and it spits out the proper use for it and the word it’s commonly confused with.

Check it out! It’s free.

What words do you find confusing?

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February 23rd 2009

Email inbox from 7000 to 23 in 30 minutes

It’s Monday morning. Before I start on client work for the week, I usually take some time to go over my schedule for the following five days.

One of my big outstanding to-do items was to do a clean up of my email inbox which I’ve just been “too busy” to get around to. Since Outlook has been crashing about five times a day on me, I figured it was time to do something with the 7000 messages in my inbox.

Over the summer I read David Allen’s fabulous book Getting Things Done, I just haven’t quite applied everything I learned after reading it yet. One of the great things Allen suggests in the book is to apply the 3 Ds to your inbox maintenance: Do it, Delegate it or Delete it. I seem to have a weird phobia about using the Delete key, and I always let me emails pile up.

So here’s how I managed to bring my inbox message count from 7000 to 23 this morning in the amount of time it took me to drink my morning coffee

I sorted my inbox by ‘From’ so all the senders were alphabetized. (I have all of my emails routed to my gmail account as a backup system, so I’m not too worried if I delete something of major importance when I do my regular clean up.)

Then I ruthlessly went through deleting en masse by sender. I had way too much junk to wade through (more than 600 Google Alerts, 400 Twitter messages and hundreds of other social networking notifications from various sites. Delete. I really have to set up some Outlook rules), I moved all messages from each sender to their appropriate folders (easy to drag and drop when they’re sorted by ‘From’), set up new folders, reviewed red-flagged items and found places for them (either delete bin or with a date/time reminder to trigger a look in the future).

The key to doing this is speed. You have to work fast or you’ll get lost in there all day. As I came across emails from new vendors, I just set up a new folder then and there and moved it over. Anything I knew I would never read got deleted. I also made notes about which newsletters and listservs I have to unsubscribe from.

Not sure why I keep getting so buried in emails and why I’m so poor at making new systems stick. I’m going to read Getting Things Done again – more slowly this time – and try to get this under control once and for all!!

If you haven’t read it you should. You can get it here:

Your email management is something that can easily be delegated to a Virtual Assistant. Just probably not this one. :)

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February 18th 2009

What have you learned today?

“You learn something new everyday.” How many times have you heard or uttered that sentence?

It’s true. I think we can’t help but learn something new every single day, but what about learning on purpose?

The Internet is full of so many resources to learn from. You can find teleseminars, ebooks, ecourses, articles, white papers and newsletters on any topic under the sun. It can be overwhelming for information junkies like myself when there’s new knowledge coming at you from every direction. I get emails daily announcing another course I should consider or a blog post I should read.

One of my favorite things about Twitter is that I can choose to “follow” the people I want to learn from. All of the experts I admire are right there, leading me to the articles they’re reading so I can learn right along with them. There’s always someone sharing a motivational quote, a great time-saving recipe or some hot industry news that helps keep me in the loop.

One of the most powerful things I’ve taken from Twitter over the past few weeks was a ‘Tweet’ from someone known in the Twitterverse as @unmarketing. It’s funny to think that in 140 characters (which is the maximum amount of space allowed in your mini blog post) someone could share something that would have an impact on my life, but it happened.

His tweet simply said something along the lines of: ‘Before you buy another ebook or course, implement something you already have.’ That’s not an exact quote, and I’m not really prepared to go through his 12,000-ish updates to find exactly what he said – it’s the overall point he made that’s important.

I can’t tell you how many ebooks I’ve bought over the years, but I can tell you how many I’ve read. Two. They were really good. I skimmed the others, but they’re all on a thumb drive waiting for me to find the time to go through them.

It’s ridiculous to keep buying and downloading these things without ever taking the advice inside and applying it to my business.

@unmarketing (Scott Stratten is his real name) inspired me to dust off a copywriting course I purchased a couple months ago and open it up. Until that day, I had consistently been marking off time in my calendar to get to the course, but it always got trumped by work or surfing for new information. I have stacks of books I’ve yet to read yet I continue to buy new ones while the others sit there waiting for their spines to be cracked.

What about you? Are you hording information and stockpiling ebooks without actually implementing anything? I challenge you to take a break from downloading anything new until you put something you already have into practice.

Oh, and if you’re not on Twitter already, you should be!

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